Posted : March 19, 2012
Enhanced Effipro to make all pet owners 'spotonologists'
Virbac Animal Health has launched an enhanced version of its leading flea and tick spot-on Effipro to help pet owners master the art of 'spotonology' – a term Virbac has coined to describe the optimum application of a spot-on treatment.
Virbac Animal Health has launched an enhanced version of its leading flea and tick spot-on Effipro to help pet owners master the art of 'spotonology' – a term Virbac has coined to describe the optimum application of a spot on treatment.
The fipronil-based flea and tick treatment is now presented in an innovative, clear pipette featuring 'Drop-lock' technology to provide precise finger tip control of the flow of liquid with no risk of drip or leakage. The pipette has also been redesigned to ensure it is simple to open and that users can easily check that all the treatment has been dispensed.
Effipro is priced to offer an effective but affordable solution to parasite control. It is presented in client packs of four pipettes and in practice packs of 24 to offer flexible dispensing opportunities.
The product is also available in a spray form.
Fipronil – an insecticide and acaricide belonging to the phenylpyrazole family – is recognised to be active against fleas and ticks, killing fleas within 24 hours and ticks within 48 hours.
Product manager Victoria Hudson said: "Parasite control is a key revenue generator for many practices. It also presents a great opportunity to create loyal, bonded clients as fleas and ticks cause great concern to pet owners.
"Effipro is already a popular product but we know that some owners find using spot-ons difficult and worry about the risk of the liquid getting on to their fingers or on furniture, particularly if their pets move around while the treatment is being applied.
"With this in mind, we’ve taken a fresh look at the technology of spot-ons in order to ensure that we’re providing a solution that is as simple and hassle-free as possible.
"We've had great feedback from practices which have trialled the product and believe it represents a significant step forward for users of spot-ons."
Virbac is also providing a range of support materials and product promotions to support the launch, in order to ensure that clients become expert and enthusiastic spotonologists during 2012.
- For further information on Effipro and spotonology, contact your territory manager or call Virbac on 01359 243243.