13/02/2012Posted : February 13, 2012
Breakthrough in long-lasting flea and tick protection

An innovative collar that kills fleas, as well as repelling and killing ticks for up to eight months, is being introduced to the UK market in March.

Bayer Animal Health will shortly introduce Seresto, which contains active ingredients that are slowly released over a number of months, ensuring consistent protection.

It is the first ever treatment to provide repellency against ticks in both cats and dogs, Bayer claims.

Seresto is the result of a multidisciplinary effort by Bayer incorporating the company's research into insecticides, polymers and veterinary parasiticide development. The end result is a polymer based collar that retains the active ingredients until the collar is applied to the animal.

Bayer Animal Health group product manager, Caroline Braidwood, said: "Seresto is simple to use on both cats and dogs. And because it is long lasting, it offers pet owners an alternative to those struggling to maintain a monthly routine."

Seresto contains two active ingredients:

• imidacloprid for fast action against fleas, and 
• flumethrin, which repels and kills ticks.

Caroline added: "Thanks to Seresto's unique polymer structure the active ingredients are safely locked away in the collar's matrix, and are released directly from the collar surface into the lipid layer of the animal at just the dose needed, ensuring optimal protection is sustained for up to 8 months."

Due to its repellent (anti-feeding) effect, Seresto reduces the risk of vector-borne disease transmission – a first for cats. The polymer matrix also ensures that Seresto is water resistant as the active ingredients are stored on the inside, so even if the pet is shampooed and the lipid layer stripped off, the active ingredients are quickly replenished by the collar.

Seresto is odour-free and has a safety release mechanism to prevent strangulation. It is available in three sizes:

• Seresto Cat for cats less than 8kgs, 
• Seresto Small Dog for dogs up to 8kgs and
  
• Seresto Large Dogs, for dogs over 8kg.

For further information, contact your Bayer territory manager or call 01635 563000.