23/01/2012Posted : January 23, 2012
That Purple Cat is back on your TV

Feliway, the UK's number one veterinary behaviour product for cats, will be kicking off an extensive TV advertising campaign this spring featuring its popular 'That Purple Cat' character.

Feliway, the UK's number one veterinary behaviour product for cats, will be kicking off an extensive TV advertising campaign this spring featuring its popular 'That Purple Cat' character.

That Purple Cat is back! The 20 second advertisement will target ABC1 women (those defined by the NRS demographics profiling system as upper middle class, middle class and lower middle class) to highlight stress related feline behavioural problems such as:

vertical scratching,
spraying, and
living in a multi-cat household

The ad will also highlight the benefits of Feliway amongst cat owners.

'That Purple Cat' will appear on major UK channels including E4, More4 and ITV1 and, in a first for Feliway, it will also be aired on Animal Planet and Sony TV.