Posted : October 28, 2011
New ‘Skin Care’ diet launches Royal Canin’s ‘DermAlliance’
A prevalence of "itchy" dog consults has inspired Royal Canin to launch what it says is the unique new Skin Care family of dermatological diets, designed for the nutritional support of skin function in dogs with dermatosis unrelated to food intolerance or allergy.
A prevalence of "itchy" dog consults has inspired Royal Canin to launch what it says is a unique new Skin Care family of dermatological diets, designed for the nutritional support of skin function in dogs with dermatosis unrelated to food intolerance or allergy.
The new range is additional to Royal Canin's hypoallergenic range of hydrolysed protein diets, which were the first of their kind for the dietary support of dogs and cats with adverse food reactions when launched in 2001.
The launch of the new Skin Care diet coincides with the creation of Royal Canin’s DermAlliance campaign, dedicated to improving skin care knowledge in general veterinary practice. The 2011/2012 DermAlliance campaign is set to include educational initiatives as free CPD webinars, a training roadshow, case study collaborations and competitions to win skin disease reference materials.
Gudi Stuttard, Royal Canin’s veterinary support manager, explained: "The Skin Care diets (available for adult dog, adult small dog and junior small dog) offer veterinarians a proven option for the nutritional management of dogs with common skin problems."
She added: “The large volume of skin cases we see in general practice necessitates a certain level of expertise in small animal dermatology and we believe our new Skin Care range, coupled with the creation of our dedicated DermAlliance educational campaign, will help promote greater clarity in an often confusing clinical area.”
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