21/09/2009Posted : September 21, 2009
Grahame Gardner launches clear pricing strategy

With this strategy Grahame Gardner has brought in broad pricing bands which run across all garments, regardless of the style.

According to the company, this new pricing structure also represents "exceptional value for money" as many prices in the Grahame Gardner range have now been reduced - some by almost 50 per cent.

Over the last two years Grahame Gardner has been reviewing and reorganising its operating procedures in order to refine their offering to the customer. Several changes in its working practices have enabled the company to safeguard the quality of its product range, whilst significantly reducing the manufacturing costs of its garments.

The company claims that these savings have been passed directly onto the customer within the new price list.

Sales director Simon Ward said: "The last 12 months at Grahame Gardner has seen several changes in the way we work. We have been conscious that we needed to review our pricing structure, as it was considered confusing and fragmented. The new pricing bands should simplify the costing process for our customers, and the reduced prices will help budgets go further. Customers can still be assured that they will be ordering the highest quality garments, produced to our exacting standards from practical and durable fabrics."

The company has also extended its stock size range. Female sizes now run from eight to 28, and male chest size from 34" to 50". As from September 2009 most white ladies tunics will be £14.95, and coloured tunics £15.95 (not including VAT). Similarly the pricing for men's tunics, and all trousers has also been standardised.

For further information about the new pricing strategy, contact 0116 255 2198.